TOYOTA NATIONAL DEALER MEETING.
Held at the ICC Sydney. The Toyota National Dealer Meeting (NDM) in 2016 was a major corporate and brand experience event designed to connect dealership networks, and to unveil the upcoming Toyota CHR 'The Thrill of the Next' and share future brand strategies.
Toyota Welcome
Medium Creative Direction and Development
A brief introduction to the launch event.
A striking image of the new Toyota CHR with the headline “Thrill of the Next.”
Plenary Theatre Stage Set reveal
Heavy Creative Direction and Development
A plenary theatre set design for a car launch. This was intentionally a full digital projection mapped backdrop environment. Changes where made and my challenge was to deliever the same experience without the digital componant.
Toyota Business session
Heavy Creative Direction and Development
Business insights: Share information about Toyota's latest developments and market opportunities.
Networking opportunities: Connect with dealers, industry professionals, and business partners.
Product and innovation updates: Explore new vehicle technologies, features, and developments.
Partnerships and growth: Encourage collaboration and discuss future business opportunities.
Partner Program
The Partner Program for the Toyota Car Launch Event in Sydney brings together leading brands, businesses, media partners, and automotive enthusiasts to celebrate innovation, design, and the future of mobility.
