WOODSIDE ENERGY
APPEA 2016

Concept Render

Concept Render

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I designed a bespoke Airstream asset for Jack Daniel’s, created as a mobile extension of the brand for a touring activation.

The Airstream was designed to bring the Jack Daniel’s experience directly to consumers, combining a bold, recognisable exterior with a fully considered interior experience. Every detail was designed to reflect the brand’s distinctive character while creating a flexible space for serving, storytelling and consumer engagement.

Built to travel, the Airstream became a hero asset for the tour — allowing the Jack Daniel’s brand experience to pop up across different locations, events and audiences while maintaining a consistent and instantly recognisable presence.

The result was a flexible, reusable brand asset that transformed a traditional touring vehicle into an engaging destination in its own right.

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