A premium custom exhibit space designed to elevate brand awareness and showcase HP’s latest innovations powered by Intel—including the launch of the Spectre Fold, the best foldable laptop yet, and Envy Move, the world’s first moveable all-in-one PC. Located within the ICC expo hall, the experience brought the brands to life while serving as a central hub that connected and amplified HP’s broader SXSW activations, creating a cohesive experience across the festival.