

HAIER SMART HOMES
SHANGHAI
Haier Revolutionizes the Home Appliances Sector for the Whole Home.
Moving Beyond the Traditional Product line-up.
Haier Smart Home is a division of Haier Group, a multinational home appliances and consumer electronics company, that develops and sells smart, connected home appliances and integrated smart home solutions.



HAIER SMART HOME HUB

BRIEF
Managing all Appliance World Expo (AWE) Haier and the sub-brands 3D design
requirements, ensuring the smooth design phase of AWE 2020.
Receiving direction from and collaboration with the Exhibition Design Director, Head
of 3D and Head of Creative, developing creative ideas to ensure client sign-off.
Reviewing project production factors by studying background information, objectives,
presentation approaches, styles, and techniques.
Obtaining client approval by responding to client commentary and requests.
Having the ability to offer up a range of creative routes where appropriate, as part of
the creative development process.
Creating innovative and inspiring design solutions.
Demonstrating a strong knowledge of spatial 3D design.
Producing high quality renders in the same standard as AIM’s previous years’ AWE
client presentations.
