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JACK DANIELS MACLAERN F1

Celebrating the first time partnership between Jack Daniel’s and McLaren.

  Jack’s No. 7 garage pop up at the 2023 F1 season starter.

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To celebrate the first-ever partnership between Jack Daniel’s and McLaren, I brought Jack Daniel’s No. 7 Garage to life as a pop-up experience for the opening race of the 2023 F1 season.

Built to capture the energy of race day, the pop-up brought together the worlds of whiskey, motorsport and McLaren in one bold, immersive space.

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WOODSIDE ENERGY
APPEA 2016

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I designed a bespoke Airstream asset for Jack Daniel’s, created as a mobile extension of the brand for a touring activation.

The Airstream was designed to bring the Jack Daniel’s experience directly to consumers, combining a bold, recognisable exterior with a fully considered interior experience. Every detail was designed to reflect the brand’s distinctive character while creating a flexible space for serving, storytelling and consumer engagement.

Built to travel, the Airstream became a hero asset for the tour — allowing the Jack Daniel’s brand experience to pop up across different locations, events and audiences while maintaining a consistent and instantly recognisable presence.

The result was a flexible, reusable brand asset that transformed a traditional touring vehicle into an engaging destination in its own right.

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© 2026 MYLES THOMPSON. All rights reserved.

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