IBM SIBOS. ICC SYDNEY

For SIBOS 2018 in Sydney, I designed an exhibition stand for IBM. Centred around the emerging world of blockchain technology.

The design concept translated the idea of blockchain into a physical environment — using spherical forms, layered structures and digital content to represent the way data, people and businesses connect within a blockchain network.

The stand was designed to feel open, innovative and highly interactive, creating a space where visitors could explore IBM’s blockchain capabilities while also providing dedicated areas for demonstrations, conversations and meetings.

The result was a distinctive physical expression of a complex digital technology, turning the idea of blockchain into an engaging and accessible experience for the SIBOS audience.