EDUCATION & QUALIFICATIONS

 

Central Saint Martin’s College of Art and Design, London, UK

 

Bachelor of Arts (Honors) in Theatre Design

Major: Set Design, Lighting and Costume

 

Sunderland Polytechnic, UK

 

The Higher National Diploma (HND) in Art and Design

3D Conceptual Design - Model-Making

 

 

3D DESIGNER

 

Highly accomplished and performance-focused 3D Designer with 15+ years of experience (Australia and UK) in theatre and set design, corporate events, music videos and commercials.

Demonstrated ability to multi-task under pressure and effectively manage multiple projects while ensuring solid organisation and problem-solving skills.

Leadership, commitment and teamwork with focus on consistent outstanding results.

Proven ability in completing tasks on time with exceptional quality and attention to detail.

 

KEY TECHNICAL SKILLS

 

Software: Maya, Photoshop CC, Illustrator, InDesign Vector-Works, Media Encoder

3D Modelling and CAD drawing

Sketch work /scamps

VR/ Immersive rendering

Animation/walk through

 

 

PROFESSIONAL EXPERIENCE

 

FREELANCE 2018-2020

 

Salesforce expo 2020 world tour Sydney

Note: this is a 2020 version of the 2019 project below

The company we keep

Pt 1

Asset management

Established a 3D model pipeline from 3rd party software to Maya,

including optimisation and a clean transition from Maya to Unreal.

Other duties required all model assets to be rendered in Maya.

Pt 2

VR immersive

Collaborated with 7DX world tour projection team on the handling of all assets into Unreal engine for VR.

Overseeing of Models: FBX format and ensuring surfaces were oriented correctly.

Pivot/Origin needed to be consistent along all assets of an exported scene.

Models were to not exceed 300,000 Polys, UV management, texture optimisation, naming conventions.

 

Haier

Artist in Motion.

(4-month contract)

Haier 2019 - Appliances and Electronics World Expo.

The upgraded solution integrates the latest technologies from Haier Group's seven

brands to deliver the next generation of smart homes.

Designed and managed all aspects of the Appliance World Expo (AWE) for Haier and their sub-brands 3D design requirements, ensuring the smooth design phase of AWE 2020.

Received direction from and collaborated with the Exhibition Design Director, Head of 3D and Head of Creative. Developed creative ideas to ensure client sign-off.

Reviewed project production factors by studying background information, objectives, presentation approaches, styles and techniques.

Obtained client approval by responding to client commentary and requests.

This role required having the ability to offer up a range of creative routes where appropriate, as part of the creative development process.

Created an innovative and inspiring design solution, while demonstrating a strong knowledge of spatial 3D design.

 

Event Cinemas

BOND CLASS – fly-through animation

Rebrand of Gold Class with Event Cinemas

The goal was to takeover Gold Class and re-brand to ‘BOND’ Class

Modelled interior and exterior of George St (Event cinema) from floor plans and reference

 

2019 World Routes Convention Tradeshow Booth (Adelaide)

The Wow Factor

Assigned to design a custom 10 x15m exhibition stand (Successful Pitch)

Brief was for a Vegas style look and feel.

All asset models custom-built to scale with a comprehensive set of renders as well as technical drawings.

 

Australian Partner Summit Conference

Veritas events

Fly-through concept 1

Designed and modelled interior ballroom of the crown hotel (Perth)

Animated camera to show the AV requirements: 141 linear meters of projection surface approximately 36 x 5 meters of Circular Theatre LED Wall
 

Fly-through concept 2

Designed and modelled interior ballroom of the crown hotel (Perth)

Elliptical stage approximately 12m x 8m @600mm on branded stage.
Animated Kinetic Spheres flown above stage in circular pattern.

Led wall flown 36 x 5mH

 

Samsung

(Galaxy Studio Experiential Structure)

INVNT

Designed and modelled a scalable, modular experience installation that achieved economies of scale and consistency in brand look and feel.

The frame structure needed to be a modular system capable of supporting small, medium and large builds with innovative tech and experience integration. A detailed customer journey was mapped out to plan how visitors would interact on the stand.

The modular design was chosen to ensure adaptability for future exhibits.

Created a suite of unique product experiences to be housed within the structure. These needed to drive high-level engagement and participation at each event. These product experiences needed to be interchangeable depending on the event, audience and size of activation space at each event.

 

Salesforce 2019 world tour Sydney

The company we keep

Pt 1

Asset management

Established a 3D model pipeline from 3rd party software to Maya,

including optimisation and a clean transition from Maya to Unreal.

Other duties required all model assets to be rendered in Maya.

Pt 2

VR immersive

Collaborated with 7DX world tour projection team on the handling of all assets into Unreal engine for VR.

Overseeing of Models: FBX format and ensuring surfaces were oriented correctly.

Pivot/Origin needed to be consistent along all assets of an exported scene.

Models were to not exceed 300,000 Polys, UV management, texture optimisation, naming conventions.

 

PERMANENT ROLES 2012-2018

 

George P. Johnson

Experiential Marketing, Sydney

Full-time Permanent position April 2016 – Dec 2018

Senior 3D Designer

Design/Management/Leadership

Design and create new business pitches at speed.

Strong commercial acumen demonstrated through successful management of projects operating in highly competitive environments, whilst ensuring brand and reputation were prioritised at all times.

Deliver unique level of 3D design and experiential services for exhibition and stage.

Close collaboration with extended team, focused on 2D and 3D VR outputs.

Manage constraints including brand assets, build times, design and render times alongside client expectations.

Regularly sought after to help move the design challenges forward.

Mentored juniors and colleagues.

 

Staging Connections

Sydney

Full-time Permanent position April 2012-2016

3D Digital Set Designer

Corporate events including AGM’s, exhibitions and award ceremonies

Responsible for developing designs, rendering 3D concepts and completing technical drawings (all CAD aspects).

Create cutting-edge design projects focused on 3D visualisation and animations for projection mapping

Liaise with the in-house construction department toward the implementation of projects.

Take design briefs from Event Directors and manage project constraints including brand assets, build times, design and render times within client expectations.

FREELANCE PRE 2012

ART DIRECTOR, MUSIC PROMO & TV COMMERCIALS

 

Young Talent Time - Event Design/Architecture: Produced a series of CAD plans for a pre-production TV show at Fox Studios, Sydney, NSW

George P. Johnson Australia: 2011 NYE Party Sydney Opera House

George P. Johnson Australia: VMware Vforum

Sainsbury’s (UK Supermarket chain) – Partizan Productions. 3D Modeler.

The New Captain Scarlet - Gerry Anderson - Pinewood Film Studios (Assets Dept.) Modelling and rigging for props and sets.

The DaVinci Code (Film). Modelling Pre-visuals.

The New Captain Scarlet - Gerry Anderson - Pinewood Film Studios (Motion Capture Dept). Building proxy low definition (LD) models.

In the Night Garden - Rag Doll Production. Digital Storyboard Artist.

Radio Times: Magazine Product Re-Launch for BBC Worldwide, London.

The BAFTA Awards: Award Ceremony Designed installation: Set designed celebrating 50 years of Radio and Television.

Bloomberg Satellite: Channel Corporate Launch / Channel Magazine Launch Designed installation.

Philip Morris: Marlboro Toured Event Throughout Germany Designed installation.

Auto Sports: Awards Event at the Grosvenor Hotel, London.

Norske Skog Magazine: Corporate in-house Video.

Victoria Beckham (Mind of its Own’ Pop Video),

Matt Goss (Fly shot at Abby Rd Studio, Pop Video),

Blue (‘Drive By’ and ‘If You Come Back’ Pop Video),

Charles Worthington (Television commercial)

Studio Build: Stephen Gately (‘I Believe’ Pop Video),

Infoshare.com (Television commercial),

Observer Magazine (Television commercials),

D.V.L.A (Television commercial),

Vinnie Jones Album (Television commercial)

Richard Ashcroft (“Check the Meaning”, Pop Video),

Studio 45 (“Freak It”, Pop Video),

Peter Heller (“Big Love”, Pop Video),

Sal Soul Nugget (“If U Wanna”, Pop Video),

DJ Punk Roc (“My Beat Box”, Pop Video),

UB40 (Pop Video)

 

 

REFERENCES

 

NATALIE PRONIN: REGIONAL MANAGER
M.+61 403 606 399

JAMES DAVID: SENIOR CREATIVE DIRECTOR

M.+61 405 496 306